In the sales and marketing game, the email list is kind. Unfortunately, many authors hate sending email. Luckily, that's probably because they are not optimizing their own ecosystem.
THANK YOU! Just learned I’m a Desert, and I LOVE this strategy for NL building! I’m going to try it on a few of my pen names. So much better than my current strategy of I email when there’s a release or when I remember I have that list!
As someone who's always trying to up my email game (and who subscribes to an inordinate number of newsletters), this was a great analysis/synthesis of all of the different types of email marketing out there. Thank you, Russell!
I sure did, but I do think it is kind. It's easily the kindest place I have found online. Perhaps that is one of the root causes of why you have been disillusioned with this work. It's supposed to be kind. If it's not kind, then you probably have the wrong people on it.
Email is the only place online people truly value, and when they sign up for your list they are giving you access to a very special place for them. I take that very seriously. In return, they support me both mentally and financially. I have worked with people where we jettisoned 8,000+ people from their list and rebuilt from scratch. They were much happier once they were getting responses, financial and emotional. If you don't have your email as a sacred space for you,. where is your sacred space online, where you and your fans can interact together in a way that is nourishing to both of you?
Honestly, that's what I'm striving to figure out...and so far, it seems like [my channel] here on Substack is that place. Already I've had more interaction with the very few readers I've had here, than decades publishing elsewhere.
I'm finding a growing desire to UNDERSTAND email. Probably for the first time.
You are a good example of that, Russell. You're the only subscription I pay for as of today. No one else has won me over or provided the 'value' I sought for (and that list changes by subject).
THANK YOU! Just learned I’m a Desert, and I LOVE this strategy for NL building! I’m going to try it on a few of my pen names. So much better than my current strategy of I email when there’s a release or when I remember I have that list!
Yaaaay!!!
Thanks! I've been considering adding a "5 Bullet Friday"-like element to my newsletter to get more material out there. I'm a Forest.
Love it
As someone who's always trying to up my email game (and who subscribes to an inordinate number of newsletters), this was a great analysis/synthesis of all of the different types of email marketing out there. Thank you, Russell!
Yay! I'm so glad it helped. Look forward to seeing what you do with it :)
Russell, I, uh...did you mean “king”, when you said,...”in the sales and marketing game, the email list is kind. “
...cause I’ve never known email to be kind. Brutal, maybe. Never kind.
I sure did, but I do think it is kind. It's easily the kindest place I have found online. Perhaps that is one of the root causes of why you have been disillusioned with this work. It's supposed to be kind. If it's not kind, then you probably have the wrong people on it.
Well THATS a nice twist I wasn’t expecting.
Email has always been a struggle, since...2004 for me. Which makes Substack a nice experience for me.
Alright, going back to the article...👍
Email is the only place online people truly value, and when they sign up for your list they are giving you access to a very special place for them. I take that very seriously. In return, they support me both mentally and financially. I have worked with people where we jettisoned 8,000+ people from their list and rebuilt from scratch. They were much happier once they were getting responses, financial and emotional. If you don't have your email as a sacred space for you,. where is your sacred space online, where you and your fans can interact together in a way that is nourishing to both of you?
Honestly, that's what I'm striving to figure out...and so far, it seems like [my channel] here on Substack is that place. Already I've had more interaction with the very few readers I've had here, than decades publishing elsewhere.
I'm finding a growing desire to UNDERSTAND email. Probably for the first time.
You are a good example of that, Russell. You're the only subscription I pay for as of today. No one else has won me over or provided the 'value' I sought for (and that list changes by subject).
Thanks for the mention. This looks like a helpful comprehensive article - looking forward to digging into it later today <3
Look forward to hearing what you think!
Yay! You’re welcome :)