Blended Ecosystems for Writers
The thing y'all have been asking for a long time is finally here. The secret lost chapter from The Author Ecosystems, all about blended ecosystems. What happens if you're half Aquatic/half Forest?
In nature, ecosystems often blend at their edges, creating rich environments where two biomes coexist. For authors, these blended ecosystems represent a mix of creative tendencies and strategies that combine the strengths of two archetypes. However, blending ecosystems also brings challenges—writers must learn to harness both sides without becoming overwhelmed by competing tendencies. Below, we’ll explore six common blended ecosystems in detail and how writers can thrive in each.
Savannah: The Focused Trend Rider (Desert/Grassland)
The Savannah ecosystem is a writer’s blend of quick-trend adaptation and deep-rooted focus. Writers in this ecosystem are great at identifying emerging opportunities (Desert) while also grounding themselves in a solid foundation (Grassland). They chase relevant trends, quickly producing content that hits the market at the right time, but they also have the discipline to build a strong, long-term brand.
Strengths:
Quick responsiveness to trends: Savannah writers are excellent at spotting emerging trends and acting on them swiftly, giving them an edge in content that feels fresh, relevant, and timely.
Grounded in a core niche: Unlike writers who spread themselves too thin by chasing every trend, Savannah writers maintain a strong focus on a central topic or niche (Grassland), which gives them credibility and expertise.
Balance of speed and substance: This combination allows writers to gain visibility in the short term through trending topics while ensuring their content has lasting value due to its depth.
Challenges:
Risk of trend-chasing without depth: The Desert’s tendency to jump on trends quickly might make it difficult to maintain depth. Writers in the Savannah ecosystem must guard against sacrificing quality for speed.
Burnout from trying to stay relevant: Constantly monitoring trends while also nurturing a long-term niche can be exhausting. If not managed properly, the drive to keep on top of everything could lead to creative fatigue.
Perception of being a trend-hopper: There’s a risk that audiences might see Savannah writers as overly opportunistic if they’re not careful to balance trend-driven content with genuine expertise.
Actionable Steps:
Set clear boundaries for trend adoption: Don’t chase every trend. Focus on those that align with your long-term goals and complement your niche expertise.
Create evergreen content: While staying on top of trends is important, balance it with content that remains valuable even after the trend fades.
Use timeboxing: Allocate specific periods to focus on trend-driven content and others to focus on deep, evergreen material, ensuring you don’t get burned out or distracted by too many short-term goals.
Bramble: The Deep Diver with Personal Flair (Grassland/Forest)
The Bramble ecosystem blends the focused, grounded work of Grassland writers with the personal, emotional engagement of Forest creators. Writers here are experts in their field, delivering high-quality content on a specific niche while also sharing their personalities and personal experiences. The result is deep, thoughtful content infused with relatable, human touches that resonate strongly with readers.
Strengths:
Master of a niche with personal engagement: Bramble writers are not only experts in their field, but they also bring a personal voice that makes their content feel relatable and engaging. Their depth of knowledge (Grassland) combined with personal storytelling (Forest) fosters loyalty among readers.
Stronger reader connections: The Forest aspect allows Bramble writers to build an emotional bond with their audience. Readers don’t just come for the information—they return for the author’s unique perspective and personality.
Authenticity: Writers in the Bramble ecosystem often come across as more genuine because their work blends expertise with personal insight, making their content feel more like a conversation than a lecture.
Challenges:
Struggle to maintain consistency: Balancing the desire to share personal stories and maintaining authority in a niche can be difficult. Writers might veer too far into personal territory, losing their focus on delivering valuable information.
Vulnerability fatigue: Constantly drawing from personal experience can be emotionally draining. Forest writers often put their heart and soul into their work, which can lead to burnout if they don’t set boundaries.
Niche vs. breadth tension: Bramble writers may feel torn between staying focused on their niche (Grassland) and expanding into more personal, diverse topics (Forest), which can create internal conflict over their content strategy.
Actionable Steps:
Set content boundaries: Be clear on where personal stories add value and where they distract. Use personal anecdotes to enhance, not overshadow, your expertise.
Establish a personal-niche ratio: Aim to have a balance in your content that blends 80% expertise and 20% personal narrative or another ratio that suits your goals and audience.
Plan breaks: Personal writing can be exhausting. Schedule regular time off to avoid vulnerability fatigue and protect your emotional energy.
Glacier: The Launch Expert with Staying Power (Tundra/Grassland)
Glacier writers embody the high-energy, exciting launches of the Tundra, combined with the Grassland’s steady, long-term content production. These writers know how to create buzz around new projects, and they have the discipline to sustain that momentum over time with focused, detailed work. While some writers excel at either the excitement of launches or the grind of long-term content, Glacier writers master both.
Strengths:
Great at building anticipation: Glacier writers excel at using high-energy, launch-focused strategies to generate excitement and build an initial audience.
Long-term commitment: Once the launch excitement fades, they’re able to maintain and grow their audience with sustained, in-depth work, giving them an edge over writers who fade post-launch.
Master of launch cycles: Glacier writers understand how to create momentum, using launches as strategic touchpoints throughout the year and capitalizing on the energy of each one to deepen their content further.
Challenges:
Difficulty maintaining the energy: Tundra energy is intense, and Glacier writers may struggle to keep up that level of excitement throughout the year, especially if they are also trying to nurture long-term projects.
Launch burnout: Constantly creating and managing launches can be overwhelming. Writers in this ecosystem must be careful to pace themselves or risk burning out from the pressure of frequent promotional cycles.
Balancing excitement with content depth: The focus on high-energy launches can sometimes overshadow the need for depth, especially if the writer feels pressured to move on quickly to the next project without fully developing the current one.
Actionable Steps:
Strategically space out launches: Don’t feel pressured to launch too often. Space out high-energy moments to allow for downtime and deeper work in between.
Use momentum wisely: Capitalize on the energy of a launch to build deeper, more evergreen content that your audience can return to after the buzz dies down.
Plan post-launch recovery time: Always schedule time to rest after a major launch. This will help you avoid burnout and allow you to refocus on the more in-depth aspects of your work.
Estuary: The Immersive Authority Builder (Grassland/Aquatic)
The Estuary ecosystem is a dynamic blend of the deep-rooted authority and consistency of the Grassland with the immersive, multi-format engagement of the Aquatic. Writers in this ecosystem don’t just publish great books, they create layered experiences that pull readers deeper into their story worlds, teachings, or thought leadership. They’re not just building a brand, they’re building a world fans want to live in.
Strengths:
Evergreen expertise: Estuary authors craft timeless content that educates, transforms, or captivates. They’re seen as go-to experts or storytellers within their niche.
Immersive experiences: From podcasts to games, merch to membership programs, Estuary creators engage across multiple formats to build a deep, multidimensional brand.
Superfan magnetism: By combining credibility (Grassland) and emotional immersion (Aquatic), these writers create soul resonance. Their superfans don’t just buy books—they champion the brand, spread the word, and stick around for the long haul.
Strategic alliances: Estuary authors thrive in symbiotic ecosystems. They co-create with other authors, bundle complementary offers, or partner on experiences like anthologies, podcast tours, or cross-promotions.
Challenges:
Ecosystem complexity: Managing a multi-format content strategy while maintaining depth is a juggling act. Without boundaries, burnout or dilution can sneak in.
Audience fragmentation: Readers might enter through different doors—books, YouTube, email, etc.—and never meet. Without intentional cross-pollination, your audience stays siloed.
Slow growth curve: Grassland expertise takes time to build. Aquatic immersion takes time to deliver. The Estuary path is about longevity, not virality.
Actionable Steps:
Design your world, then build outward: Anchor your efforts in a core book series, philosophy, or mission. Let everything else—video, merch, events—radiate from that.
Nurture superfans like co-creators: Give your most loyal followers behind-the-scenes access, early content, or decision-making power. Let them help shape your world. (Think Patreon, Discord, VIP newsletters.)
Use strategic partnerships as expansion packs: Team up with creators whose audiences complement yours. Think: co-branded launches, limited series podcasts, shared universe projects, or bundle deals.
Map the user journey: Plot how someone might first discover your work (a short story, a podcast episode) and how they move through your ecosystem to become a buyer, fan, and ambassador.
Balance pillars and portals: Grassland content (books, evergreen essays) are your pillars; Aquatic expressions (videos, group chats, merch) are portals. Use both to deepen your ecosystem.
Tiaga: The Passionate Builder with a Personal Touch (Tundra/Forest)
The Tiaga ecosystem blends the Tundra’s love of high-energy launches with the Forest’s nurturing, personal engagement. Writers in this ecosystem build strong initial excitement for their work but also focus on fostering long-term, personal connections with their audience. Tiaga writers excel at blending big, bold ideas with heartfelt, emotionally-driven content, ensuring that their readers stay invested long after the launch buzz fades.
Strengths:
Incredible audience engagement: Tiaga writers are great at making their audience feel like part of the journey, building deep, emotional connections through personal stories and engagement.
High visibility with authenticity: The combination of energetic launches and personal content creates a winning formula—readers are drawn to the excitement but stay for the authentic connection.
Fan loyalty: Because Tiaga writers engage deeply with their audience on a personal level, their readers often become loyal fans, eager to support their future work.
Challenges:
Difficulty balancing launch energy and personal connections: The high-energy demands of launching new projects can make it difficult to maintain the personal, nurturing relationships required to keep readers engaged.
Risk of emotional exhaustion: Constantly pouring personal stories and energy into your audience can lead to burnout, especially if you’re also managing the intensity of Tundra-style launches.
Over-reliance on personal engagement: While personal stories build loyalty, they may distract from delivering consistent, high-quality content. Tiaga writers must balance their personal touch with strong, valuable content.
Actionable Steps:
Automate audience engagement where possible: Use tools to manage your community and handle routine interactions, giving you more time to focus on content creation and personal touchpoints that matter.
Build in downtime after launches: Tiaga writers should schedule dedicated rest periods after major launches to recharge emotionally and creatively.
Create content that speaks for itself: Make sure that your content is strong enough to stand on its own without relying entirely on personal connections to keep your audience engaged.
Arctic: The Immersive Experience Creator (Tundra/Aquatic)
The Arctic ecosystem is where the Tundra's fast-paced launch strategies meet the Aquatic ecosystem’s expansive, immersive content experience. Arctic writers are great at pulling their audience into a rich, multi-faceted world that spans various formats, from books to podcasts to merchandise. Their work is both fast-paced and deeply immersive, keeping readers engaged with a world they can explore long after the initial launch excitement fades.
Strengths:
Master of multi-platform content: Arctic writers know how to create immersive experiences that pull readers in through multiple formats, giving them a wide reach and deep engagement.
Ability to generate buzz and sustain it: They can capitalize on the Tundra’s launch energy to build excitement, but they keep the momentum going by offering more than just one format of content, keeping readers engaged long-term.
Cross-platform loyalty: Their audience often follows them across different media, creating a strong, loyal fanbase that engages with their work on multiple levels (e.g., reading, listening, and buying).
Challenges:
Managing complexity: The Arctic ecosystem involves juggling multiple formats (audio, visual, written), which can be overwhelming for a writer who is also trying to launch and promote.
Content overload: With so many moving parts, Arctic writers risk creating an overwhelming amount of content that’s hard for their audience to keep up with or that dilutes the overall brand.
Time management: The fast pace of Tundra launches combined with the deep immersion of Aquatic ecosystems can lead to burnout if the writer doesn’t carefully manage their time.
Actionable Steps:
Use delegation or automation: Consider hiring a team or using automation tools to handle some of the multi-platform logistics, allowing you to focus on creativity and content.
Plan staggered content: Release different formats of content in phases to avoid overwhelming your audience and give yourself time to focus on quality over quantity.
Leverage cross-promotion: Use the buzz from each new launch to drive attention to your other formats, ensuring that each piece of content builds off the last.
Swamp: The Multi-Passionate Connector (Forest/Aquatic)
In the Swamp ecosystem, writers combine the Forest’s deep, personal engagement with the Aquatic's multi-format, immersive experience. These writers excel at making their audience feel emotionally connected to their work while offering a wide range of content across various platforms—whether it’s through writing, podcasts, merchandise, or events. The Swamp ecosystem allows for rich creative exploration across multiple avenues, providing a deeply interconnected experience for readers.
Strengths:
Strong personal connections: Swamp writers excel at building close-knit communities, making their audience feel personally invested in their work and career.
Diverse content ecosystem: They are able to provide a range of content across different formats, allowing for multiple entry points to engage with their audience.
Holistic brand experience: Swamp writers often build a cohesive, well-rounded brand that resonates with fans, making them more likely to support the writer across various platforms and media.
Challenges:
Overextension: Managing multiple formats while maintaining deep emotional connections can spread Swamp writers too thin, potentially leading to burnout or loss of quality.
Difficulty maintaining focus: With so many creative projects happening across various platforms, it can be easy to lose focus or let certain elements fall by the wayside, leading to inconsistencies in content or brand messaging.
Audience segmentation: When offering so many different formats, there’s a risk of fragmenting your audience—some may prefer podcasts, others written work, making it harder to keep a unified fanbase.
Actionable Steps:
Set clear priorities: Focus on one or two main platforms at a time, ensuring each format gets the attention it deserves before expanding to other areas.
Cross-pollinate content: Ensure that each piece of content across formats ties into your overall brand and message, making it easier for your audience to follow you between platforms.
Create community hubs: Use platforms like social media groups or newsletters to bring your audience together in one place, helping them feel connected to you and each other, regardless of which format they engage with.
Blended ecosystems offer unique opportunities for authors to harness the best of two worlds, but they also present challenges. Balancing these ecosystems takes careful planning and self-awareness, but when done right, it allows writers to reach new heights both creatively and financially.
Whether you’re combining the trend-savvy nature of the Savannah with the deep focus of the Bramble or mixing the high-energy Glacier with the immersive Arctic, finding your unique blend can help you build a sustainable and rewarding writing career.
I’m a Bramble
Thanks so much for this! Another Bramble here. I'm more ForestBramble than GrassBramble, but definitely on the Forest-Grassland cusp. I write memoir sometimes thinly-veiled as self-help/how to about living with mental health challenges. I identify with Forest, but the intimacy felt a little too close and I feared the group stuff might smother me. Because I have some expert cred (mindfulness teacher/running coach) in offering suggestions and sharing what has worked for me, Grassland felt good, too. But too much pressure to be the expert shuts me down. Bramble's in-between approach feels more comfortable. Very helpful, assuming I can get my head out of the trees and my butt off the grass long enough to take action. Is there a course on that? ;-)